It Is Leon

Data · Strategy · Impact

Analyst.
Builder.
Human.

I bring a data-driven mindset and hands-on experience to institutional challenges. From alumni engagement to digital tooling and content strategy.

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At a glance

The person
behind the work.

Data Management Officer at Rotterdam School of Management, Erasmus University. CASE Circle of Excellence Award 2024. Speaker at EFMD Global, LERU and CASE Europe.

Current role
DMO @ RSM Erasmus
Recognition
CASE Excellence 2024
Speaking
EFMD · LERU · CASE
Experience
10+ years · NL
Who I work with

Two audiences.
One approach.

Whether you’re looking for an experienced speaker, a sparring session on your project or idea or mentorship on data and strategy topics, I’m always open for a chat.

Institutions & Organisations

For universities, business schools, working professionals or juniors looking for a experienced sparring partner.

  • Alumni engagement strategy
  • Data-driven decision making
  • Customer journey mapping
  • Digital tooling & process optimisation
Work with me

Creators & Freelancers

For Solopreneurs, YouTubers or vibe-coders who want practical AI workflows, tools and honest write-ups.

  • Claude AI workflows & prompt engineering
  • YouTube metadata & channel strategy
  • WordPress plugins & web tools
  • Free resources, skill files & guides
Read the posts
Specialisations

What I actually do.

Data Strategy

Turning data into decisions. From CRM architecture to reporting frameworks that actually get used.

Data Process

Customer Journey Mapping

Understanding how people move through your systems — and where they stop.

Process Data

Digital Marketing

Strategy-first marketing. SEO, content and channel management built around measurable outcomes.

Digital Data

AI Workflows

Practical Claude AI setups for solo operators — prompts, skills and agent workflows that hold up in real use.

AI & Automation Digital

Digital Tooling

Building and deploying practical web tools — WordPress plugins, custom blocks and lightweight solutions.

Digital AI & Automation

Process & Innovation

Mapping, improving and scaling processes in organisations that move slowly but need to move better.

Process Data
Posts & Thoughts

Writing about things
that actually work.

All posts
A.I. Guides

June 2, 2026

Prompt engineering done right

One Master Prompt, several agents, and a workflow that holds up in real use. Here is what I learned.

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YouTube A.I.

June 1, 2026

How I Use Claude AI to Save 45 Minutes on Every YouTube Upload

16 months, 96 videos, one workflow. The admin side of a YouTube channel, handled.

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WordPress Tools

May 19, 2026

I built three WordPress plugins — get them on Gumroad

Everything half-decent has a subscription attached. So I built my own and made them available for a one-time price.

Read post
Let’s work together

I am open for
mentorship & conferences

If you are looking for someone who combines institutional experience with a builder’s mindset, let’s talk.

Start a conversation Read my story
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